Course Overview
In this tutorial, we explore the fundamentals of how Mixpanel works and highlight some of the key features to get you started.
Log in to your Mixpanel account to follow along. Don't have an account yet? Get your free Mixpanel demo account here (opens in a new tab) to access the demo datasets.
Data Model
Mixpanel Data Model (opens in a new tab)
Data Management: Lexicon
Boards
Insights: xxx
Intro to Mixpanel Insights Report (opens in a new tab) Analyzing User Trends (opens in a new tab) Insights Advanced Data Functions (opens in a new tab) Insights Cohorts User Profiles (opens in a new tab)
Funnels: Understanding Conversions
Introduction to Mixpanel's Funnels Reports (opens in a new tab) Funnels Conversion Criteria (opens in a new tab) Funnels Advanced Data Functions (opens in a new tab)
Retention: xxx
Retention (opens in a new tab) Retention Criteria (opens in a new tab) Interpreting Retention (opens in a new tab) Retention Frequency Analysis (opens in a new tab)